Isabelle and Julien have done their accounts. Between your subscriptions to the platforms of transmissionWhat Netflix, to online music, like Deezer, without forgetting their Dropbox, and other digital newspapers… they spend more than 60 euros a month! Much is much. Versus runaway inflationthe young couple will have to make decisions to save money.
However, there is a solution to pay less for subscriptions: share them at a split rate between co-subscribers. The practice, long a completely illegal national sport, now has a recognized platform for it: split.
“Places” to share, such as carpooling
“With Spliiiit, we have transposed the modality of carpooling to that of subscriptions”, he explains to 20 minutes, Guillaume Lochard co-founder of Spliiiit. Launched in 2019, the platform now references 157 shared services in France. “The main ones refer to SVOD, music and videogames”, says Guillaume Lochard. But Spliiiit also adds shared subscriptions around software, like Microsoft 365, or even meditation or yoga apps.
To date, Splitiit would add 540,000 subscribers and more than 108,000 active subscriptions. “Thus it is possible to save 250 euros a year by sharing subscriptions to transmission video and audio and video games. But we have big consumers who can save up to 600 euros a year”, says the co-founder of Spliiiit.
Family accounts to share
How does it work? Merely. A subscription owner with unused family profiles may offer them on the site. Disney+, OCS, Canal+ Series, FilmoTV… just select it from the proposed list. Example with a Premium subscription to Netflix for which it is possible to share three “seats” out of four. Spliiiit is responsible for offering free seats on its platform and pays 4.50 euros per seat to the subscription holder. This is the subscription price divided by four. “For our part, a place is charged 5.08 euros to the cosubscriber. The difference of 58 cents is our margin”, specifies Guillaume Lochard.
80% of services (AppleTV+, Spotify, Deezer, Le Monde, L’Equipe, etc.) are shared through simple email invitations configured by the platform. “There is no mixing of genres, each one will connect with their own identifier. This system is being developed and allows to have an individual and very private side”, says Guillaume Lochard. Exception for Netflix, where the owner must share the username and password. “We’re adding PIN codes for secondary users, which prevents people from knowing what we’re looking at,” says the Spliiiit co-founder. Anonymity is thus guaranteed.
Disney + at 2.31 euros per month
Is it interesting? Yes, for both subscription owners and their co-subscribers. The latter can thus subscribe to a shared subscription to Netflix for 5.08 euros per month; to Spotify for 2.98 euros; to YouTube Premium for 3.50 euros. Other examples: Disney + can cost 2.31 euros, Nintendo Switch at 0.73 euros, or even iCloud from 0.88 euros per month. For good cause, the amount of the subscriptions can be, according to the good will of the co-subscriber, rounded up to the tenth of a cent or higher for the benefit of Emmaüs Connect, a partner of Spliiit, with the aim of financing the training.
Main associated actors
Is it legit? Split claims it. “In the beginning, the gray area seemed much grayer than it is today”, agrees Guillaume Lochard, however, before the void that the notion of shared family subscription can constitute. “At the beginning of our activity, we were attacked by the main American players, who were condemned at their expense.” Today, Spliiiit claims to have developed partnerships with them around the notion of sharing outside the home. “There is a gap in this question, especially for mixed families, people who live in alternation, even students who no longer live with their parents”, deciphers Guillaume Lochard. “Netflix, which has raised its prices twice in two years, could very well block certain users with their IP address. But it doesn’t.”
According to the co-founder of Spliiiit, publishers “are realizing that we have infinitely lower cancellation rates than they used to have.” Another argument put forward by Guillaume Lochard: “we have also shown that we are effective against piracy”.
Share two Netflix “seats” for 9 euros/month
We signed up for Spliiiit to “see”. Very neat, the platform is extremely intuitive. The steps to share a subscription or contract a co-subscription are simple, fast and fluid. At all times we know what we will pay if we want to subscribe, or what we will earn if we own a subscription.
Thus, we have offered two “places” to share our subscription to Netflix Premium (paid 17.99 euros per month). The money that will be returned to us when the co-subscribers have subscribed (9 euros per month, or 108 euros per year!) will be blocked for 30 days in a deposit account at the Banque de France (time to check that the shared subscription is valid). If we wish to withdraw our offers, we must do so 30 days in advance. Co-subscribers can cancel their subscription at any time.
According to a survey conducted by Spliiiit among its subscribers, 29% of people indicate that without the co-subscription at a reduced price, they would access their service illegally. 37% specify that they would give up the service.
And, sign of the times: 80% of owners of subscriptions passed by Spliiiit to share them say they would give up certain services if they couldn’t share them.