Rihanna on stage during the unmissable halftime concert

For his return in public in front of a microphone, Rihanna has chosen a program worthy of it: the most watched event on television in the United States. The singer will host the always spectacular halftime concert next February. super bowlannounced Sunday Apple Music, main sponsor of this spectacle with massive audiences and immense financial impact.

“IT’S ON,” Apple Music tweeted, adding that “Rihanna will be on stage” on February 12, 2023 in Glendale, Arizona during the football championship game. The account shares an illustration of a photo posted on social media by the singer of Parasol Y diamonds, showing off his tattooed hand and holding a football. The snap was picked up by the American Football League NFL.

The singer from Barbados has been leaving music aside for several years, at least publicly, to dedicate herself in particular to her Fenty cosmetics brand. She will succeed Dr. Dre, snoop-dog, Kendrick Lamar, Mary J. Blige and Eminem. These rap legends had chained, during the “halftime” of last February, the essential titles during an impeccably choreographed performance.

Apple Music, main sponsor of the concert

The last American football championship game, won by the Rams against the Bengals, had attracted an average of about 112.3 million viewers (television and streaming), according to NBCUniversal Television and Streaming, its broadcaster. The great halftime concert has been produced since 2019 by the Roc Nation group, founded by the New York rapper and now wealthy businessman Jay Z. Apple Music for its part announced in September that it would become the main sponsor of the concert, unseating Pepsi, and paying him $50 million according to the press.

In 2021, Canadian artist The Weeknd was the host of the halftime show, after Jennifer Lopez and Shakira in 2020. The biggest stars took the stage during the Super Bowl, such as Michael Jackson, U2 or Madonna. The event also had its scandal when, in 2004, a bare chest of Janet Jackson appeared on the screen after an overly forceful gesture of her onstage partner Justin Timberlake.

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