Daily life. Lidl, Leclerc, Carrefour… what are the French’s favorite food brands?

Like a large majority of French people (87%), you probably do your shopping in a supermarket or hypermarket. Attractive prices, variety of products, promotions and accessibility: Large and mid-sized stores are experiencing a turnaround with inflation after being somewhat shunned during successive lockdowns. Which brand is doing it better?? An OpinionWay survey for Bonial questioned, by self-administered questionnaire, 5004 regular food buyers about their preferences.

Lidl in the lead in prices…

Criteria #1 for 94% of respondents in this context of inflation, the German discount store obtains the best mark (7.8/10) in terms of the prices charged. 33% of those surveyed consider their prices very attractive and 56% as quite attractive.

Leclerc is just behind with a score of 7.6/10. Two competing discount Lidl brands remain: Aldi (7.4/10) and Netto (7/10). Carrefour closes this top 5 with a score of 6.9/10.

But Lidl, with its territorial network, also comes out first in another size criterion with a score of 7.7/10: Ease of access to the store. It is followed by two supermarket brands with a strong presence throughout the territory, including small and medium-sized towns.: Intermarché and Leclerc both score 7.5/10. Aldi also does very well again with an average of 7.3/10, as does Picard, which closes this top 5.

… Leclerc for promotions

The French food giant finally manages to take first place ahead of the German discounter in its promotions: considered better at Leclerc (7.5/10) than at Lidl (7.2/10). It is followed by Carrefour (7.1/10), Auchan hypermarkets (6.9/10) and Intermarché (also 6.9/10).

Leclerc, on the other hand, is far ahead of Lidl in terms of product offerings. The French is first (7.9/10) while the German is only eleventh with 7.1/10. The hypermarkets Carrefour (7.7/10) and Auchan (7.6/10) respectively occupy second and third place on the podium. They are followed by Grand Frais and Picard, both with a score of 7.3/10.

In the general classification, Leclerc wins by being cited by 24.4% of respondents like their favorite brand. Carrefour gets second place with 17.3% of responses and Lidl finishes third with 11.4%

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